BAANLYY launches Thailand property platform for foreign buyers and renters

BAANLYY has launched in Thailand with listings, city guides, visa tools and multilingual planning resources aimed at foreign buyers and local renters. The rollout comes as foreign condo purchases in Thailand rise and the platform tries to serve both investors and residents with data-first tools.

Why it matters: - BAANLYY is targeting two groups that often search differently: foreign buyers and local renters. - The platform adds city, building, visa and cost tools that can help users compare locations before they commit. - Thailand’s condo market is drawing more foreign capital, with foreign ownership and transfer value rising in 2026.

What happened: - BAANLYY launched at baanlyy.com as a Thailand property and relocation platform. - The platform combines rental and sale listings with guides to 83 Thai cities and provinces. - BAANLYY includes neighbourhood scores in 80 cities and provinces, more than 1,700 building profiles, relocation guidance and free planning calculators. - The site is published in English, Thai, Chinese, Russian and Japanese. - BAANLYY is operated by BAANLYY LLC, a Nevada company. - Kirby Scofield, founder and owner of Scofield Group in Las Vegas, co-founded BAANLYY with Bangkok-based Chatkarin “June” Pichaikamolchat.

The details: - BAANLYY’s city coverage includes Bangkok, Chiang Mai, Phuket, Pattaya, Hua Hin, Koh Samui, Udon Thani and Khon Kaen. - The BAANLYY Area Score rates neighbourhoods from 0 to 100 using nine factors including transit, walkability, safety, family life, investment and luxury. - Building profiles list floors, unit counts, developers and completion years. - The relocation hub covers the DTV digital nomad visa, the LTR long-term resident visa, retirement visas, marriage visas and work permits. - The platform also includes a moving checklist, cost-of-living and move-in calculators, a visa-overstay calculator and a pet-import timeline. - The Thailand Privilege guide breaks down every membership tier, including fees, family pricing, eligibility and annual per-person cost. - Investor tools include a return calculator, closing-cost and foreign-ownership calculators, plus a market analytics dashboard. - The Retirement Destinations Score compares Chiang Mai, Pattaya, Hua Hin, Phuket, Udon Thani and Bangkok, and the platform lists 12 JCI-accredited hospitals across seven cities. - The Learn and Explore section offers guides on Thai property, tax, visas, schools and daily life. - Membership and listing are free for agents, developers and owners, and enquiries from listings go to the listing agent at no charge. - BAANLYY has also run paid Facebook and Instagram campaigns for member listings in Thailand. - The platform does not own, lease, manage or control listed property and is not a party to any lease or sale. - BAANLYY says nothing on the platform is legal advice and recommends a Thai lawyer for any contract. - Scofield’s background in Las Vegas real estate and Pichaikamolchat’s experience in Bangkok shape the platform’s cross-border positioning.

Between the lines: - BAANLYY is positioning itself less like a classifieds site and more like a decision tool. - The launch is aimed at a market where foreign demand is rising, but most condo transfers still go to Thai buyers. - The bilingual and cross-market setup suggests BAANLYY wants to connect Thailand and U.S. real estate audiences rather than serve one niche. - The platform’s emphasis on verified data, calculators and neighbourhood scoring is a response to information gaps in Thailand’s property market.

What happened in the market: - REIC data showed foreign nationals took ownership of 3,292 condominium units in Thailand in the second quarter of 2026. - Foreign transfer value rose 20.2% year on year to 14.8 billion baht in Q2 2026. - In the first half of 2026, foreign buyers accounted for 11.7% of all condo units transferred and 21.7% of value. - Chinese buyers led foreign transfer value at about 24% of the total in H1 2026. - Russian buyers accounted for about 13% of foreign value, and that spending rose 75.9% year on year. - Myanmar buyers accounted for about 9% of foreign value. - Buyers from the United States, Taiwan, France, the United Kingdom, Germany, Australia and India rounded out the top ten. - American buyers paid the highest average price at 6.6 million baht per unit. - Close to nine in ten condo transfers in Thailand still go to Thai buyers.

What's next: - BAANLYY plans to route enquiries from listings directly to listing agents at no charge. - Scofield Group clients investing in Thailand will be introduced to BAANLYY tools and member agents. - BAANLYY users relocating to Las Vegas or buying investment property in Nevada will be referred to Scofield Group. - The company’s next growth will likely depend on whether its tools convert search traffic into leads and transactions. - As foreign demand shifts, the platform is betting that more buyers and renters will want localized guidance before they move or invest.

The bottom line: - BAANLYY is trying to bring U.S.-style listing transparency and planning tools to Thailand’s property market, at a time when foreign condo demand is still rising and information gaps remain large.